The Après-Sex T-shirt lauch campaign for Maison Beast. Created by Maison Beast, Optimist Creative and featuring A Cube Agency

Maison Beast, a small independent fashion label from Estonia, created the Après-Sex T-shirt: a gift meant for a partner after great sex. To promote it, they sent the shirt to 100 U.S. fashion influencers.
The problem? These influencers are flooded with polished luxury packages, and a gift from an unknown brand risked being ignored. So we designed a box they couldn’t overlook.

“Hello John, you legendary fucker.” A greeting no luxury brand would dare to send bold enough to cut through the noise, yet playful and flattering enough to spark curiosity. Every box carried a personalised version of the line with the influecer’s name, making it feel intimate instead of mass-produced.

Once opened, the message revealed its purpose: it wasn’t shock for shock’s sake. It was the perfect setup for the Après-Sex T-shirt — a gift meant specifically for great lovers.