Nordic Lavendel is a small Estonian lavender farm in Viljandi County that grows a cold-resistant northern variety of lavender and builds its brand around calm, wellbeing, and connection to nature. Rooted in a personal story of recovering from stress and burnout, the project focuses on creating a peaceful environment and producing simple, natural lavender-based goods. Their identity centers on northern climate resilience, serenity, and taking a moment to pause.